Over the past few years, fitness trackers have observed a significant demand from various segment of the population. With each passing day, companies in the market, such as Xiaomi and Fitbit, Jawbone, Huami, Garmin, Coros Apex, Apple, Nike, and many others, are coming up with new products with advanced features and applications to caters the need.
The awareness towards fitness, increasing incidences of diseases, growing geriatric population, the emerging trend in technology such as the Internet of Things (IoT), and improvement in UI, software technology are expected to drive the fitness trackers demand in the coming years. However, the cost, accuracy and privacy associated with the fitness tracker remain critical issues to address for the widespread adoption.
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